Apple Inc is an American Corporation specializing in computer software, hardware, personal computers and consumer electronics. With 27% of the US Phone market, Apple Inc. has a considerable amount of profits to make in the US. IPhone remains a favorite phone among consumers because of its unique features that allow users to perform different functions with it. It also goes through generational changes, meaning customers are able to obtain current versions of the phone with better features. Factors affecting foreign business in America as discussed in this report include Socio-cultural factors, economic factors, and legal factors, technological and political factors. The focus is on Apple Inc, the company that designs and markets iPhones and the United State of America, which is the target market.
Apple Inc. released this type of Smartphone in 2007, and has since improved it through five generational changes. The phone has unique functions compared to ordinary phones, which makes it a popular and appealing to cell phone users. Its functions include email facilities, text messaging, videophone, portable media player, internet browsing, and 3G and Wi-Fi connectivity. The iPhone, unlike many phones, has a virtual keyboard. This phone has gone through four-dimensional generational changes, moving from the original GSM iPhone, to the 3G, then 3GS and finally the iPhone 4. The iPhone 3G added a A-GPS location together with a 3G cellular network facility while the 3GS improved it with a compass, high resolution camera and a faster processor. iPhone 4 was released in 2010. Its unique features include a higher-resolution display and a Face Time video.
Currently, there is iPhone 5, which is an improvement of iPhone 4. These products appeals to many cell phone users because of their unique features, usability, aesthetic value and fair prices. Having a standard iPhone offers you many functions like camera and video use. This product has a wide customer preference in America, making it an ideal product to sell. It also has fewer competitors, which makes it easier to advertise and market.
The iPhone is a unique type of phone, which has gained popularity worldwide, especially among the business class population. The phone undergoes generational changes to fit customer-changing needs and keep up with new designs and technologies. US will be a target country, and market. Apple product will target the upper-middle income professionals. The following iPhone features correspond to the needs of the professional users. The presence of instant messaging, E-mail as well as the phone itself will enable the professional to stay in touch with their family, colleagues together with friends while on the go. Professionals have tight schedules that need to be organized. The details of their schedules can be accessed through the iPhone feature of its ability of wireless access to address book and calendar. The iPhones corresponding feature of incorporating an application from Mac OS X. satisfies the other need of recording data by the professional (Grady, 2008).
The professional group based on their academic attainment earns approximately $ 90,000 annually. This puts them in a healthy income level. The group will not be afraid of purchasing an electronic device such as iPhone, which is slightly expensive. The high level of income boosts the purchasing power of the professionals. The professional group has both the potential and the willingness to purchase a lifestyle-related and all encompassing smart phone. The needs of the target market segment are well satisfied by the features of iPhone. The professional group forms the largest population of the segment that utilize phones especially iPhones. The population approximates 15% of the total population in United States. The large population size will create a satisfactory demand for the products of Apple Inc. The disposable income of the upper-middle class professionals has been growing significantly hence an increase in their purchasing power. The professionals spend the income as they wish or choose (Wrenn & Mansfield, 2005).
The purchasing habits of professional are purposeful. They make an informed reason for the purchase of the product for instance; to satisfy a pressing need such as recording information or fixing the tight schedule. The professionals also consider paying high prices for brand name, quality and differentiated features. However, they are sensitive to exorbitant prices. The purchasing behaviour of the middle-upper income professionals is affected by internal and external factors. Internal factors include perception, attitudes, motives and need. The external influences such as social groups, business and economic situations affect their purchase behaviour. Their purchase of product is also centered on product quality and satisfaction. The make cash purchases without any transfer payment. They are also focused on products that heathen their social status and go hand in hand with their lifestyle (Klein, 2007).
Innovative: iPhone is differentiated from other mobile products in the market and patented. iPhone is a mobile device that has all the functions in one gadget.
Compatibility: iPhones through wireless access can be connected to the big screen. In addition it is also well-matched with Mac OS software tools. The compatibility with Mac OS means that the iPhone can be upgraded without any problem.
Brand awareness: Apple Inc. has a well established and known reputation for cool gadgets such as the iPods alongside immense technological innovations such as the original Macintosh.
Price: The iPhone retail price of $ 350 is a reasonable price in relation to its value. The iPhone make outperforms other smart phones and PDAs on the market, and in addition, the convenience of encompassing multiple features in one-device add to its overall value
Image: The Apple Inc. brand has no products that target the needs of the business community, which a considerable number of smart phones companies have targeted. This implies that it does not have a well-known reputation in the corporate world.
Price: Apple retail price is not friendly to price sensitive customers; hence it does not offer models for price conscious purchasers.
Increasing demand coupled with spreading out to a new target segment: As technology, progresses as well as smart phones get cheaper it gives companies with a great opportunity to target those individuals who are in need of entertainment.
Partnerships: Apple Inc. can work in partnership with many commanding global mobile phone manufacturers to flood the target market with iPhones. This reduces costs incurred in marketing along with increasing revenue in the course of long-standing agreement contracts.
Increased competition: Competition can also arise from contractors who can maneuver Apple Inc. patent rights and come up with products that resemble iPhones.
Downward pricing pressure: In the long-run, there will be many entrants in the market; this means that competitive products will enter the market lowering the price of iPhones.
The iPhone will come along with two types of warranties. The first warranty will cover a period of one year whereas the second warranty, which is optional, will be a care warranty for three years. The packaging should be attractive and tasteful. The iPhone battery should be replaceable and with extended battery life, this will ensure twice as long use of the iPhone (Stone, 2004). The iPhone will also be upgraded to 4G wirelesses to facilitate faster and more incredible internet access speed. The other feature will be GPS functionality to ensure precise information about location and linkage with other software. Improved camera will be necessary to ensure quality video conferencing and detailed pictures. The last but not least feature will be peer-to-peer wireless exchange. Like Zune it will facilitate quick and easier sharing of pictures and music (McDonald & Dunbar, 2004).
The price for the iPhones set as follows, for the 4gb model it will be sold at a low price of $349 dollars, whereas the 8gb model will be retailed at a price of $399 dollars. The iPhone price will also be lowered in the initially stages to give room for the establishment of market dominance within the shortest time possible.
The distribution of the iPhone will be a countrywide roll out as well as a worldwide rollout. All the reputable retailers online as well as brick n mortar stores and cellular phone providers will accomplish the rollout. All Apple stores along with the Apple website typically will commit themselves to the new iPhone product.
All the media advertisement will integrate visual/audio experience together with the message of radical communications. Notably featured to tell between the Apple product against those models with the touch screen functionality. The brand with be emphasized outstandingly and an association established and clearly brought out about the association between iPhone and iPod’s innovative lineage. The ads will be original as well as tasteful. Apple will invest heavily on research on consumer behaviour especially media consumption pattern.
Main purpose of existence business organizations is to make profits. Profits motivate business organizations to improve their activities. However, business organizations do not exist in complete isolation from the real world. Stakeholders of business organizations face various problems. These problems affect the relationship that stakeholders have with the organizations. Organizations should invest heavily in human capital as they determine the productivity and ultimately the company's profitability. In addition, business organizations should ensure that, in generating profits they engage in ethically right activities. Therefore, it is critical for business organizations to have ethical and corporate social responsibility (CSR) policies.
Ethics in business dictates that businesses should ensure that their activities are ethically right. Business organizations should not use unscrupulous activities with the sole aim of getting profits. Therefore, it is wrong for businesses to mistreat their employees or use child labor in their activities. There are regulations that ensure that companies engage in ethical activities. However, regulations do not cover all ethical aspects of business organizations. Companies may comply with the regulation but engage in unethical activities. In addition, it is ethically wrong for businesses to use deception to obtain their activities. Companies have policies that outline how various stakeholders of the business should undertake their activities to ensure that they are ethically right. In addition, companies should ensure that they invest a proportion of their profits to the community. Companies should support various initiatives that help improve the welfare of members of the community. Corporate social responsibility encompasses these activities. Companies are under no obligation to engage in CSR activities. However, failure to engage in various CSR activities may have serious repercussions on the business. It may harm the reputation of the company making customers shy away from buying products of the company. This is especially if the company is highly profitable as Apple Computers. Apple has ethical and CSR policies that help ensure its suppliers and distributors engage in acceptable activities. Apple’s supplier code of conduct ensures that suppliers’ activities meet Apple’s expectations.
Apple is one of the largest companies in the world. The company manufactures computers, phones digital music devices, and various software applications. Some of the major products of the company include the iPhone, iPad, iMac, and iPod. The major software applications of the company are the iCloud, iOS, and iTunes (Morrissey, 2010). Apple has revolutionized virtually every industry where it has it activities. The company helped revolutionize the computer industry with the Mac. It made ownership of computers fashionable. Previously, people viewed computers as technological devices for programmers and people who did not have a social life. However, Apple helped change all this. Apple's Macs had unique design making them attractive to the youth. The iPod helped revolutionize the music industry. People could store hundreds of songs in a small device. In addition, iPods had high quality sounds. Apple's iPhone helped revolutionize the phone industry. The iPhone incorporated a phone, a music player, and a camera.
The iPad is the last device that the company unveiled. The iPad is a tablet computer that has revolutionized personal computing. Steve Jobs, the former chief executive of the company helped in launching all the above products. At a glance, Apple is a highly successful company. Apple is the most valuable company in the world (Wilson, 2012). The success of the company necessitates it to take measures to guard its reputation. The company has ethical and CSR policies that help maintain the image of the company and ensure it continues to have a competitive advantage over its main rivals.
Virtually, all multinationals outsource to Asia. Companies do not just outsource production of various product, companies also source various services from Asia. The main factor that makes companies prefer sourcing from these locations is the low cost of labour. In addition, manufacturing plants have the capacity to produce high quality goods (Lu, 2007). High quality goods and low cost of production make outsourcing to Asia one of the main strategies that companies use to increase their competitive edge over their rivals.
Apple also sources from various Asian countries – mainly China. Manufacturing plants in China produce a variety of products that range from screens, microchips, covers of various electronic gadgets to batteries of Apple's electronic products (Wylie & Nicol, 2012). However, Apple develops software application through which their electronic products run. This helps in maintaining the secrecy of their products.
The major benefit of souring to Asia is a source of certain problems. As Asian manufacturing plants strive to reduce their costs of production, they sometimes engage in unethical business practices. Asian manufacturing plants are notorious for exploiting their employees. Employees usually work for long hours for very little pay. In addition, Asian manufacturing plants occasionally use child labour in their production plants (Hewison & Young, 2006). Asian manufacturing plants undertake these measures to reduce their costs of production.
Business malpractices in Asian manufacturing plants necessitate organizations to use various strategies to ensure that their suppliers do not engage in unethical business practices. Apple has a supplier code of conduct that stipulate how suppliers, in various locations – not just Asian countries – should undertake their activities with regard to labor and human rights, ethics, health and safety, environment, and management systems (Collier & Evans, 2011). The supplier code of conduct helps keep Apple's suppliers in check and ensure that they do not engage unethical activities. Apple's supplier code of conduct draws from internationally recognized standards.
Apple audits its suppliers regularly to ensure that they conform to the measures outlined in the supplier code of conduct. Apple may make impromptu visits to the suppliers' premises to audit whether they conform to the supplier code of conduct. The supplier code of conduct stipulates that Apple may terminate the suppliers' conducts if they violate its conditions. However, this is not mere rhetoric; Apple has terminated the contracts of various companies that have violated the code of conduct. These measures ensure that suppliers adhere to the code of conduct at all time or else risk termination of their contracts. However, Apple does not terminate the supplier contracts immediately after the realization that the suppliers have unethical activities. Apple gives suppliers certain durations of time to enable them comply with the conditions (Ben & Bolton, 2011). It may put pressure on the company to undertake changes or else risk terminations of its supply contract. The supplier code of conduct has enabled various companies improve their activities to conform to Apple's standards.
Apple's also provides an annual supplier responsibility progress. This report outlines measures that various suppliers have taken to conform to its standards (Respicio, Adam & IOS press, 2010). The supplier responsibility report bases its findings from Apple's regular auditing of the suppliers. The supplier responsibility report is available to members of the public. Therefore, it helps in boosting the image and reputation of the company as it shows that the company has a genuine commitment to ensuring businesses engage in responsible practices.
However, measures taken by Apple to ensure that suppliers engage in responsible activities, do not deter all suppliers from engaging in unethical activities. Apple regularly discovers that its suppliers engage in unethical business activities. Some of Apple suppliers, such as Foxconn – the largest Apple Chinese supplier – have been faced with various allegations of engaging in unethical business activities (Bredeson, 2011). This necessitates Apple to take measures to ensure that the suppliers engage in ethical activities. Discovery of suppliers who engage in unethical business activities greatly damages Apple's reputation.
Apple also helps in enlightening employees of suppliers to reduce the probability of the suppliers mistreating them. Apple enlightens the employees on Apple's code of conduct with regard for how suppliers should treat their employees and on the local labour regulations. In addition, Apple subjects suppliers to extensive training on how they avoid certain unethical activities, through improvement of their management practices (Mirchindani, 2012). This ensures that suppliers do not engage in unethical activities due to management incompetence.
Business organizations exist within the realm of the society. Therefore, they should not isolate their activities from the welfare of the society. Society demands that business organizations should give equal attention to financial performance, society, and environment. Business organizations engage in CSR for various reasons. CSR helps improve the image of the company. Consumers use CSR to evaluate the responsibility of various organizations. In addition, CSR helps organizations hire and retail highly qualified employees. This is because employees find pleasure working in their communities. This helps improve their morale and productivity. Contrary to the notion that CSR is a substitute for profitability, CSR is actually a means of attaining profitability. This is because CSR helps improve the company's image, and productivity of the employees (Parker, 2005). Benefits of CSR spur Apple to be extensively involved in CSR activities.
Sustainability is the main CSR activity that Apple engages in. Apple ensures that all company and supplier activities are sustainable. Apple sustainability efforts ensure that the company leads to very limited environmental pollution. Some of the measures that Apple takes to ensure sustainability include increasing energy efficiency of the company and its products, reducing the amount of toxic chemicals in its products and recycling.
Apple's products are some of the most energy efficient products in the market. The company uses LCD screens in all its computers. This makes Apple's computers to be energy efficient since LCD use less power than CRT screens. In fact, the company eliminated CRT screens from its screens, to ensure that its computers are energy efficient. In addition, Apple's products incorporate systems that ensure that they use minimal energy whether in operation or in standby mode. Some of Apple's products such as the second generation Apple TV are the most energy efficient products in the market (Kranzlmüller & Tjoa, 2011). Energy efficiency of Apple's products makes them to be more popular among consumers than products from other companies. Apple ensures that company operations are energy efficient. This is by using energy efficient systems within the company premises. Apple is one of the few companies that encourage their employees to carpool. The company gives employees monthly rebates due to carpooling. In addition, Apple offers its employees free bus service to reduce energy consumption of employees due to commuting to and from work.
Electronic devices contain various toxic chemicals that may harm people or the environment. This necessitates companies that manufacture electronic products to ensure that levels of toxic chemicals in their products are minimal – if it is impossible to eliminate them. Apple ensures that its products have low levels of toxic chemicals. Apple was the first electronics company to eliminate PVC, a toxic chemical – from its computers. In addition, Apple uses only LCD screens in its computers. Therefore, the company's computers do not contain lead and mercury, which are present in CRT screens. Packaging material also contributes to environmental degradation as it may contain toxic chemicals (Stern & Ander, 2008). Apple ensures that its products have minimal packaging. In so doing, Apple ensures that the products have very little carbon footprint.
Electronic waste products constitute greatly to environmental degradation. This necessitates companies to take measures that would reduce accumulation of electronic waste in the environment. Recycling helps reduce the amount of electronic waste in the environment. Apple undertakes recycling efforts to reduce environmental impact of its activities. The company has recycling initiatives in most of the countries where it sells its products. Apple manufactures it products in a way that makes them easily recyclable. However, Apple does not just recycle its products; it also recycles electronic products from other companies (Provost, 2010). In so doing, Apple helps reduce electronic waste in the environment.
Apple also ensures that its suppliers engage in sustainable activities. The supplier code of conduct dictates that suppliers should ensure their activities; do not lead to environmental degradation. The main factor that necessitates Apple to ensure the sustainability of the suppliers’ operations is that external manufacturing plants produce a large proportion of Apple’s products. Therefore, Apple’s sustainability efforts would be in vain if the suppliers continue having unsustainable operations. Apple provides sustainability reports annually. Sustainability reports show Apple’s and its suppliers’ sustainability efforts with regard to recycling and facilities management (Kramer, 2012). Annual sustainability reports help in improving the image of the company.
Apple has highly efficient ethical and CSR policies. The policies help in boosting the image and reputation of the company. Apple’s ethical and CSR policies help the company maintain a competitive edge over its rivals. Sustainability of its products is the major CSR activities that help boost the image of the company. Supplier code of conduct helps in streamlining the activities of suppliers to ensure that they are ethical and sustainable. Ethical and CSR policies have tremendously helped improve Apple’s image and reputation.
In the study of organizational networks and influence of a firm, it is vital to use different organizational theory perspectives. This is because the characteristics of large firms can be extensive and with a wide coverage. Therefore, looking at a company from one perspective might limit the extent to which a certain company can be studied. Apple Inc. is an ideal example of a company to study. In the study of this organization, the essay has used two main perspectives which include, modernism and post modernism. These two perspectives will be of utmost aid, since they will even give the general view of an individual. Therefore, they will make use of relative factors and leave room for significant arguments instead of offering unchanging explanations.
The Apple Company is vital for the growth of other small businesses. This is because it could achieve success by outsourcing to these organizations. For this reason, company can acquire numerous strategies, as well as man power, which aid in the contribution to the success journey. The two theoretical perspectives that have been used in this essay are most influential. Postmodernism holds the point that things do not just have the scholarly explanations that are offered in different places. Instead, it is based on the realism that occurs to the min as the topic in question under this study. For example, many people have always been against the policies that have always been applied by Apple. However, that does not mean that this essay must be reliant on these findings and thoughts by other people (Kirst-Ashman 2008). The other perspective, modernism, refers to the modern practice, thought or character. It draws conclusions from findings and results that have been achieved in the past. Therefore, these are two perspectives, which exhibit a sharp contrast in the characteristics, as well as the usage, in the study. In postmodernism, the theories that will be used are literary criticism, philosophy and art. In modernism, the main theories that will be used are culture and society.
When Apple Company is mentioned, technology and gadgets, which deal with technology, come to the mind of the listener. It is an American cooperation that deals with electronics, personal computers and the respective software. After Samsung and Nokia Companies, Apple is ranked third, among the mobile phone producing companies. It is also regarded as the most admired company in the world (Daft 2012). However, any large company must have people who are against it and are interested in its downfall; some just express their negative views on the company. Therefore, there are many people, even scholars, who believe that the policies and strategies applied by Apple are not favorable. However, these strategies still work and make it one of the most successful companies in the world.
Postmodernism has many theories that can be used in the study of the influence that Apple has on the people. The first theory is literary criticism. There may be some writers who have inaccurate works. Some writers are not even reliable in the work that they do. However, this cannot cause anyone to disregard all the written work. There is exceptional value in terms of something that has already been researched. The fact that Apple is a large company is vivid to the eyes of the whole world. All the activities, in which Apple gets involved, have to draw views from all over the world. For this reason, here are numerous written pieces that try to study, analyze and discuss the activities and influence of Apple. These written pieces are rich in information (Kakabadse 2004).
In the postmodernism perspective, the information in the written sources cannot be taken as it is. Postmodernism supports critical and analytical thinking. Through the facts that cannot be refuted and information in the relevant sources, there can be clear conclusions drawn on the organizational structure of Apple. The sources that speak negatively of Apple could be most vital. The parties involved could check to make sure that the information is well compared. The conclusions that have been put across by the other sources should not act as the real conclusions of the evaluation. Through this criticism, there would be an achievement of an analytical report that can study the organizational structure of Apple.
The other theory that could prove beneficial in postmodernism is philosophy. This is the branch that deals with the study of fundamental problems that occur naturally. These problems could be existent in reality or just in the mind. There are numerous problems that have already been discussed by many scholars, regarding Apple Company. However, there are some problems that are not just visible for the eye of the normal researcher. This is the reason why it is necessary to use of different perspectives in the study of this organizational structure and its influence on business. The outsourcing of other companies means that there are always other parties involved with Apple activities. Whenever there are collisions between two parties, this is an implication of problems born. These problems could be direct or indirect (De Wit 2010). When using a philosophical approach, it might be right to say that the unmentioned problems are more than those that have already been mentioned. Therefore, the consequences and effects of the organizational structure of the company cannot be totally exhausted. Therefore, use of a philosophical perspective can come up with aspects that can prove to be extremely vital in ensuring a thorough study.
Arts can also provide firsthand information about an organization. This is because visual representations do not need explanations. The best way to look at these visuals is with a critical eye. Criticizing a piece of work does not only serve to correct it, but also to come up with views that might not be brought up by other people. There are many pictorial representations of the activities, in which Apple is involved. These pictures can function to provide firsthand information, which can be useful in ensuring that the study is conducted thoroughly and efficiently. However, from the postmodernism perspective, these pictures cannot just be relied on for sufficiency of information. This is because there is more than just what may seem real to the eye. Therefore, this investigation and study can even be carried in the organization on a current basis. In this case, one would ensure that events are analyzed any as they unfold. The advantage of this approach is that one can obtain firsthand information (Nelson 2012).
Postmodernism does not take information as it appears. Instead, it makes sure that the information is first available, and further research is conducted. Therefore, in all the above named theories, firsthand information is vital for the achievement of the required goal. Therefore, the best study is the one, which is carried out on the basis of present times, because, in this case, there is no room for doubt. One is sure that the information is not outdated, and its accuracy cannot be doubted either. This is the sound basis with which modernism can function (Tallman 2007). However, this does not mean that it cannot deal with any research, which is already finalized. There can still be use of the works of other people. However, these works are treated with the utmost discretion and caution. This prevents drawing of conclusions that may not be based on accurate information.
The other perspective is modernism which deals with the modern way of thinking. This perspective will incorporate the modern and present technologies in the investigation. First of all, the study of the cultural tendencies can be vital in making sure that the organizational structure of Apple is well studied. Companies produce new and different products every day. These products always have an impact on the people that use them (Bird 2005). This means that every product causes arising variety of views from consumers who are involved with their consumption. However, these views could be positive, as well as negative. Some products may crash with the culture of the people who are viewed as the consumers. Therefore, these products can suffer rejection in some societies. Therefore, this is an ideal way to determine whether the policies of a company are favorable.
There are some products that go beyond the cultural limitations. A company may produce something that is irresistible to purchase for people of all cultures. This means that the influence of that the company has vastly increased. However, this cannot happen unless the organizational structure of the company is intact with its strategy. There is also the extent to which the products of a company can influence the culture of a certain market. Some companies even transform the culture of a place of sales completely. This is a vital factor in determining the influence of the company on the people considered to be the consumers. However, the product of a company must not be the sole factor influencing the change. There can be a preexisting change, and the product becomes part of the change (Mayer 2004). This can also be a gauge of the influence that the company has on its consumers. In return, this shows that the company is well organized and has well laid down strategies.
Unlike postmodernism, which functions under conditions of present times ideally, modernism deals with the experiences and activities of an individual or group of individuals. Therefore, the past, which binds the society together, is pivotal in determining the credentials, ability and organization of a company (Schermerhorn 2011). Therefore, this brings the research to another factor that can help determine the influence that the organization has on the people. If the organization enjoys a favorable culture, despite limitations which have been placed in the society, this proves that the firm has a strong organizational structure. There are some firms which have their business activities in the wrong areas. This is an ideal demonstration of incompetence of the team that is involved in the outline of strategies. However, if a firm and its products are accepted in a certain society, this shows that the products are excellent and are in the right place. Therefore, this manifestation can prove that the firm is largely influential.
Apart from acceptance by the society, there is the issue of acceptance by the authorities. There have been companies that produce substandard products. Authorities always set standards which have to be met by the companies that produce definite products. In this consideration, modernism can come into the picture. The credentials and record of this company can be monitored to find out its collisions with the authorities. Minimal conflicts and collisions with the rules, laws and standards set by the authorities show an organization that has a well-defined organizational structure. There is also the factor of influence, because if the company has a strong relationship with the government, it will not suffer from penalties and fines. Furthermore, in this case, the company’s acts and products are reliable and suitable for the consumer. Therefore, if the Apple Company has a positive record, this proves that the company produces goods that are favorable for the consumers (Segal-Horn 2010). These are goods that cannot harm the people who are going to be using them. However, if the company produces goods that can affect the health of the consumers, this shows that the organization’s structural levels are as low as the performance. Such companies cannot have the success that is exhibited by Apple Company. Therefore, this verification can be made by studying the past of this company. This wraps up the investigation after dealing with the companies and consumers.
Therefore, the organization of Apple Company can not only be judged from the strategies that have been laid. It will also be derived from the effect that it has on the society. The best way to achieve this is to study the society that acts as the consumer. In the case of Apple, this study would not prove hard. There are some firms whose consumers feature highly unique areas. However, the consumers of Apple Company are found in all parts of the world. Therefore, the effect that the product has on the society is easy to gauge since the effects are global. The study of the society can be conducted using both of the perspectives that have been used in the essay. This would make sure that the research has been utterly exhausted. This might be a process that may not seem to be a direct reflection of the organizational structure. However, it can gauge the influence that the company has on the people who are regarded to as its consumers. This is so, because the consumers get firsthand information on the reliability and organization of the company (Doyle 2008). The number of consumers can also tell how the company has influenced the market and how it competes with other companies. The Apple Company is in an industry that has many potential competitors. Therefore, conquering this competition can be viewed as a great success. It is a sign of a well-organized company.
Outsourcing to other companies does not only involve taking their policies and strategies into account. It also may include the taking over some of the employees of these smaller companies. Therefore, there is a relationship with these companies that should be taken into consideration. An issue of outsourcing companies is a tricky one since the companies can be of negative influence on the outsourcing company. Therefore, the competence and adaptability of a company can be gauged through its relationship with other companies that come together and pool resources with it. This is crucial in gauging the ability of the company to organize the activities. This is the factor, for which reason the company should make sure that the outsourcing occurs in an organized manner. Therefore, the views of these firms can determine how they feel about their relationship (McPhail 2010). Apart from looking at the society, the firms have a close relationship with the company. Therefore, their views are a clear reflection of the organization of Apple Company.
Contribution of the company on the economy also shows and proves the organization of the company. The Apple Company is a multinational one which makes contributions to the economy of America. Through the modernism perspective, the company’s past can be studied. It is a direct way to make sure that the investigation is carried out efficiently. This is a straightforward way for the process. This is because the performance of a company directly corresponds to the organizational network. The more a company is organized; the better is its performance and competitiveness in the market (Straubhaar 2009). In the long run, only companies that have favorable strategies survive. Therefore, this report would require a thorough dig up into the past to determine the extent to which organization in the company has helped it to fair in the market.
After the information has been drawn, it does not have to be used as it is. There are other factors that can be drawn by the use of postmodernism perspective. This is where the information has to be reviewed and critically analyzed. This can be achieved by critically looking at the findings or by means of comparison with other sources. There are other sources, which have been published about the Apple Company. These can be used to complement the findings in the information that has been provided. In other words, the research carried out is not self-sufficient (Boje 1993). There has to be other factors and information sources that can act as a basis of comparison. Unlike other examples that have been provided, this is an act that will require the use of both modernism and postmodernism perspectives. They have to be used together to make sure that correct and extensive data has been covered. It also goes ahead to make sure that this information is well utilized and that no single detail is left out in the analysis.
Conclusion
The essay proves that the both modernism and post modernism perspectives are satisfactory in evaluating the mentioned factors about a firm. This displays the importance of conducting a research using different perspectives. It ensures that the findings come from research and analyses that are exhaustive. By means of using the above named theories and perspectives, it is possible to come up with a solid conclusion on the influence and the organizational network of the company, in question. In the essay, the postmodernism perspective has helped to come up with ways in which the investigation can be carried out. Through this perspective, the researcher could think outside the box. The modernism perspective helps in making sure that the society is studied with relation to the company.
In conclusion, with the advancing technologies and globalization, companies are seeking international markets for business opportunities. This report carries a comprehensive analysis of the US iPhone market, through Apple Inc. The 4P’s strategies recommendations provided will help both the companies maximize their potential in the US market and improve customer satisfaction with the iPhone.
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