Information Technology Infrastructure Library is a publication that comprises of good or fathomed-to-be-good practices for ITSM (Information Technology Service Management) that thrives to align IT services with the needs and requirements of business. The processes of ITIL include:

Service level management: Review of the levels of IT services, continual identification, and the Service Level management does monitoring as specified in the Service-Level agreements (SLAs). The Service level management ensures that arrangements are in place for both internal service-providers and external suppliers in the form of OLAs and supporting indentures.

Availability management: The availability management ensures the cost of IT services in that it has to be kept running with reliable cost. The highly prioritized activities in this process are compiling availability plan, monitor availability, release availability plan, and monitor maintenance availability.

Capacity management: This helps organizations to provide IT services by matching IT resources to business demands. Activities for this service include the following: capacity planning, performance management, workload management, modeling, resource management, demand management, and application sizing.

IT service continuity Management: The management of plans to ensure that IT services can recover or continue after a grave incident takes place and it is covered by the ITSCM (Information Technology Service Continuity Management).

Information Security management system: This provides the definition of structured fitting of information in organizations management. The main goal or objective of this service is to ensure maximum security of information.

The popularity of the ITIL framework has been attributed to the reliability of the services and the set of considerable favorable practices. Given the reason that every organization is planning or is in the process of stabilizing its IT services, the ITIL frameworks allow them to implement the changes systematically, following certain order. That order is provided by the ITIL and given the covered areas, it is noteworthy that MeadWestvaco can effectively use such framework to control its IT services and improve its business transaction strategies (Spaanberg, 2011)

Cloud Computing And Its Related Technologies

Cloud computing is the delivery or provision of computing as a service, rather than a product, within which shared elements, information, software, and resources are delivered to corporate or personal computers and other devices as utility over a specified network (mostly the internet). In terms of marketing, Cloud computing is a combination of technologies that provide services, data, software over the internet to end-users who from  their side do not require to know the infrastructural system model or design and the physical location of the system, responsible for the delivery of the services. Cloud computing describes consumption, new supplement, and the delivery of IT services, based on the protocols of the internet. Its work is to provide dynamically measurable and visualized resources.

Web-based tools provide the user with the ability to use and operate applications over the internet through web browsers. This access allows the users to interact with the web, therefore, using services and applications that are stored on remote server. In some cases, legacy applications are used, so that users can share information and data through screen sharing technologies, while the primary provider of the service and information is located at a remote location.

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MeadWestvaco is legible to apply this technology in that it has been a popular marketing tool for most of the successful organizations. The popularity of this and related technologies have been gaining through the efficacy and ease of information access that has made advertising and marketing, especially the e-business, flourish over the last half decade or so. With this technology, MeadWestvaco Corp qualifies to use this technology in that it is a business firm with an IT backbone. For this, it can deliver more information and services remotely to customers, hence, increase its market share.

Pervasive Computing and Its Related Technologies

The idea of computing is making the world smaller at the wake of every day. Devices are being manufactured that have the capabilities of connecting to one another over some wireless network. For this reason, internet, as the biggest network and the network connecting networks, has been the platform, where this devices link with one another. As for the business and corporate world, e-commerce has been in the making with many organizations, involving themselves to the practice. As a means of propagating their businesses, organizations have tried to implement pervasive computing to their operations, so that they can reach bigger market margin. With the differences that wireless computing and the telephony computing have, the former is getting more attention as people are moving from the analogue to the digital era (Escalante & Furht, 2010).

The popularity of pervasive computing is in the level of multiple platforms that the technology can be accessed from. Smartphones, handheld computer tablets, and personal computers are some of the platforms that are popular in the moment and have the capabilities of joining and leaving networks through Wi-Fi networks and service providers. As for MeadWestvaco Corp., pervasive computing suits the marketing plans and objectives in that the clientele base comprises of handheld and personal computing platforms ready and eager to explore the capabilities of their devices as well as the flexibility of marketers.

Green Computing

Global warming is the byproduct of greenhouse gas emissions, brought by technology that uses fossil fuels and other human activities. With the negative effects surpassing the hope for change, computer manufacturers and users are involving themselves with green computing. Organizations that manufacture and distribute computers are focusing on more energy efficient platforms and limiting the possibility of negative effects to the environment in terms of usability, disposal, and biodegradation.

The popularity of the green computing is due to the campaigns world leaders are initiating to urge people and other nations to take action against pollution of the environment. For this reason, the availability of environment-friendly computers and computing platforms has pushed the environmentally sensitive customers into buying such devices.

MeadWestvaco Corp. can apply this technology to their marketing strategies and operational models in terms of providing applications that sensitize the market about the effects of polluting the environment. Green computing is also a technology that MeadWestvaco Corp can apply because it thrives to make the world a better place. Furthermore, there is ready market for the environmentally friendly devices and computing components (Gillan & Antonopoulos, 2010).

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