Customers are people who buy goods or services in order to use. Most companies and business entities usually classify or place their customers into divisions based on the customer’s purchasing behaviors and patterns. Therefore, it is vital to understand the type of customers that one is likely to encounter when sell goods or services in any marketing process. Customers can therefore be classified in the following divisions:

Potential  Customers

These are customers who simply enter a store or visit the website so as to gather information on either goods or services they intend to purchase.  Although they are willing to buy, they are usually not in a hurry because there is no urgency at that moment. Such buyers give the seller a chance to make a sales strategy that can build better bargaining power for profitable sales outcome. Potential customers usually make abrupt and surprise visits to traders seeking for goods and services. Therefore, traders should always be ready to receive and attend to such customers. When provided with good customer service, a potential customer may become loyal to your business.

As a business person one should know how to deal with this class of customers because they are a very complicated lot. For instance, a business person should have a proper execution strategy; a vision as well as a line up of initial potential customer’s (Gitomer 88). This will help the business person to demonstrate the value of goods or services which are more appealing to such customers, thus raise investment.

Ready-to-buy customers

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These are customers who often have a sense of urgency in their need to purchase goods or services. They have an idea of what they need to purchase or they must have done some research about the product or service prior to the actual buying period. This class of customers has an actual need of which the service provider or the sales person should find out what they require and offer satisfying goods or services. In fact, ready-to-buy customers often have enough cash to purchase what a marketer is selling.

A ready-to-buy customer may become a client once the sales person or the service provider demonstrates that he or she is able and ready to supply what the customer needs (Gitomer 77). However, such a customer could become a great and valuable repeat customer. In order to maintain this class of customers, the marketer should therefore handle them in the most appealing manner.

Impulse buying customers

Impulse buying customer usually makes the decision to purchase a product or service depending on a great sales presentation. It is asserted that the feelings and emotions of an impulse customer usually play a vital role in purchasing as a result of being exposed to or seeing a product or well crafted promotional message. They may visit the website or arrive at a store to purchase goods or services they do require, but then decide to look at and even buy other items. This indicates that such customers usually are not in a position of needing anything in particular. Such customers purchase what seems appealing to them at the time they visit the website or enter any shopping stores. To maintain impulse buying shoppers many business owners often merchandise their stores. They assist the customers so that they can respond favorably to their recommendations. The goods and service providers target their displays towards these classes of customers since they provide them with a good customer insight as well as knowledge.

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