Corporate social responsibility is a kind of corporate self-regulation that organizations integrate in their daily business activities. Generally many companies are altering their practices to make sure that all members of the society benefit from their continued operation and prevent negative impacts on their stakeholders. There are various ways that a company can use to put into practice measures of corporate social responsibility depending on the aspects they feel result to negative effects (Rooyen, 2010).

There are a number of regulations that companies must comply with their activities lie within the established corporate social responsibility guidelines. The guidelines may entail those concerning environmental impact that a given action can have on the community (Rooyen, 2010). Additionally, businesses may embrace responsibility for its operations’ impacts on employees, consumers, stakeholders and all other public members.

The form of an organization that implements changes to work within the guidelines of corporate social responsibility determines the kinds of changes that will be initiated. Consequently, the investment size needed to make sure that the organizations abide by the guidelines is also affected by the type of organization they are.  

The main objective of corporate social responsibility is to give every organization ability to practice sustainable development. This is development that satisfies present needs without compromising the ability of tomorrow’s generations to satisfy their needs. In so doing, the business and its stakeholders can enjoy continuous benefits hence making it more completive.

There are minimized negative effects on the environment and the community and therefore many health impacts that are associated with it are also reduced. It is widely understood that industries heavily pollute the environment, bringing about global warming that has resulted to global climate change whose harsh effects are being felt now everywhere in the world. Corporate social responsibility can help reduce this (Rooyen, 2010).

Toyota’s Corporate Social Responsibility

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Toyota Motor Corporation (2010) states that in its efforts to make contribution towards a flourishing society and sustainable development, Toyota has been occupied with different social contribution tasks globally with the main objective of being a corporate citizen. In its corporate social responsibility, the company focuses on major areas concerning environmental issues, education and traffic safety among other areas utilizing expertise and technology to respond to societal requirement in areas like arts and culture and realizing a harmonious society.

To begin with, the environment has been well catered for by Toyota as ones initiative in its activities to prevent global warming. The company carries out reforestation activities and environmental educational programs in addition to performing reforestation experiments. Secondly the company ensures traffic safety by manufacturing safe vehicles and programs concerning safety programs for all individuals who are affected by road uses and those who use it. In education sector, Toyota conducts agendas meant to encourage interest in technology and science. It also supports accomplishment of educational programs on a global scale that build up the leaders of tomorrow.

Arts and culture is also another area that Toyota strives to support. This is done by carrying out activities to sustain arts and culture with more prominence on nurturing culture, enhancing regional culture and enlarging horizons.  The company also conducts activities with a view of creating a harmonious society by promoting self-reliance, welfare and philanthropy on international and local basis to foster greater communication with all members of the society.  There are also volunteer programs that the company offers together with other programs of the Toyota foundation (Toyota Motor Corporation, 2010).

As the world’s leading manufacturer of automotive, Toyota has ensured that it maintains its reputation through emphasizing on its values that act as a guiding principle for effective production. All members of the company are expected to act within the framework of The Toyota Way, which guides their relations and operations. However, a company of this nature can not lack legal or ethical issues to be involved in such like the recent recalling of cars. It has therefore to device methods of handling these challenges. On the other hand, to enhance the relation between and all the stakeholders, the company must cat within the guidelines of Corporate Social responsibility to minimize the negative effects that may arise on the environment and the society.

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