Management procedures affect the level of ethical performance in an organization. Ethics in management have the role of supplying decision procedures in business. Joseph and John are management analysts who have employed certain techniques and approaches used in relation to managerial ethics. Under subsequent chapters: From theory to practicing ethics in business operations, creating a conceptual model for building responsible brands. Managing psychological principles with corporate nationality reports involves determinants of sustainability and transcending business ethics, able to provide equipped clarifications in business management. Chapters written by Marjo have a relation with management ethics, able to elaborate ethical theories needed to ensure sustainability in the managerial development.

Key words: Management, business, development, corporate, communication, customers, stakeholders and transcendence

From Theory to Practice in Business Ethics

            Business ethics involves research providing the reasons for corporate organizations to take it seriously by addressing the issues on motivations, consequences and implications of business ethics. It aims at integrating brand building as a vital part of corporate responsibility that requires transparency, stronger vision, sound value foundation internal commitment and implementation. Impacts of ethical and unethical behavior in these organizations are theoretically looked into. For this to be achieved, certain themes are combined with the ethical theory in management. Ensuring Communication in business ethics is also a key role in managing stakeholder expectations since they maintain, increase or fade the implementation of business codes of conduct. Comprehension of role of cultural values is necessary to oversee the process.

            Maintaining the language of abstract ethical theory is a limitation of ensuring proper communication in an organization. Ethicists usually use philosophical languages that turn to be meaningless to the average manager with little or no philosophical training. All the same, it has overseen educational settings and management development programs in ethical profiles of top business schools. These schools use it as a tool for ranking their programs. It also adds sustainability and sustainable development needed to create a pattern of resource that aims at meeting human needs and conserving the environment. Comparison of other ethical theories at this point helps to understand ethics and ease anxiety between hypothesis and technical operations. The philosophy of Wittgenstein in previous literature of management has provided negligible interpretation of the writing emphasizing importance of a contextual aid in shaping conceptualization of management ethics in the basis of practice.

Creating a conceptual model for building responsible brands

              The rise in ‘ethical consumerism’ has been connected with amplified consumer activism, which has strengthened the communal and moral task placed upon organizations and labels. Brands are not only an interface between company and customers, but represent the face of the company. This is because they mediate the promise of organizational companies to consumers. If the promises are broken, the brand is lost and it is extremely difficult to recover it. It keeps an eye on the link between ethical issues and consumer purchase that is determined by the breach between company perspective and consumer perspective. This relative gap between the two perspectives is addressed by suggesting a theoretical model for putting together dependable brands.

            Trading experience has been challenging because no matter what brand one has come up with, the ultimate purchasing decisions are done by the consumers who are very keen and conscious of ethical, environmental and social issues. It also attracts skeptical critics who make the credentialed brands difficult. Betrayal among stakeholders of the brand happens and this leads to a damage of the building of the brand. Benefits such as motivated workforce, honorable relationship with suppliers and a more efficient process promotes the responsibility of the brand to its consumers (Joseph & John, 1997, p. 150).

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Managing mental standards with commercial residency profiles

            In order to maintain a good rapport between the company and its stakeholders, anticipations of the stakeholders are put into consideration, bearing in mind that societal diversity demands a profit making commerce (Marjo et al, 2011, p. 29). The society openly questions and criticizes corporate principles; hence, their positive reaction is required to combine the profound needs of corporate responsibility and stakeholder opinions. The management of stakeholders’ expectation through building corporate citizenship profiles is necessary to define responsibility of the company. This necessity is vital when ethical problems arise and the expectations of the stakeholders are exceeding the capacity of the company to meet them, making the business engage unexpected risks.

Corrupt management has increased the occurrence of risks such as boycotts conducted by the stakeholders. As a witness from experience, these happen when the expectations become slighter than the actual demand. Communication between the business and its stakeholders goes into rocks and hence the managements’ status is put at stake. The only way to deal with such risks is creating an enthusiasm towards listening and implementing the policies proposed by stakeholders. Stakeholders constitute an environment that improves itself every time their approaches, principles or opportunities adjust.

Transcending business ethics: Insights from Jung and Maslow

            Business transcendence ethically focuses on the tension that links profit-making companies with high level of expectations, and objectives of the enterprise. Maslow helps to focus on the various changes surrounding corporate and the little concern for ethical implications drew to them. There is need to have a socially or environmentally responsible business enterprise that respects its employees, engages in fair trade and genuinely involves its stakeholders. In theory, transcending business ethics guides towards a developed idea of fair business dealings, with adequate sustainability. Achievement of sustainability, social responsibility and stakeholder dialogue is worked upon existing principles of business ethics. Maslow also tackles the need to identify social, ecological or mental problems to ensure sustainability. Thus, individual development should be given priority before any significant change take place.

            However, pressure is suppressed by the efforts of political governments that create a task force how profit making can be a responsible activity that in turn lures the business gradually, ignoring the already existing relationship of the company and its stakeholders. This is the prime reason as to why the tension increases making it difficult to recover from the risk indulged in. In business experience, aspects of transcendence such as moral exemplary, dignity, integration, relativity of time and space, universality and enlightened authority, are observed to redefine the articulation of ethics and business.

            Enterprises would not be run in accordance with the ethics in terms of purpose, effects and structure. Leaders, managers and business ethicists are not always pertinent in achieving individual development, hence the need to address ethics and the ethical theories to improve their management techniques. Fair trade has also been incorporated to provide an alternative approach to predictable trade based on a reliable partnership between and consumers. Terms of trade, lives and plan for the future have also improved through proper following of the code of conduct amongst the staff. This leaves scarce room for politics and sheer profit seeking policies. Instead, managers make their subordinates realize the value of individual contribution that spring up from shared responsibilities.

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